Be Honest, When you look at your Website. Does your brain instantly go... Damn this is SHIT!?

Your website is, hands down, the most important asset of your business. The face of your company. Your website is most likely the first chance you’ll have to make an impression on your potential clients or customers and, like it or not, they’re 100% going to judge the quality of your business based on the quality of your website.

Which is why it’s important to invest in creating a website that will not only WOW your website
visitors, but will convert them into customers.

 

The Free Material Below Will Help you Weed Out The Rubbish



Now, most companies’ first instinct is to hire a web designer. But that first instinct? It’s wrong.

Now, we’ve got nothing against web designers. They’re great at what they do. But remember how we said your website is the face of your company? It’s also your chief salesperson. A salesperson that works 24 hours a day, 7 days a week, 365 days a year and never needs to take a break, call in sick, or head out of town for two weeks on holiday.

But the problem with hiring a web designer to create your website is that a web designer is NOT a salesperson. They know nothing about how to effectively sell your products and services.

Look, we’ve got nothing against web designers. They mean well. And if all you want is a “pretty” website, then by all means – hire one.

But let us be the first to tell you – if you hire a web designer to create your website, you’re murdering your money.

If you want a website that WORKS, you need to hire someone who understands how to take your website traffic and convert it into cash in your pocket. You need a team of digital marketing
warriors who will stop at NOTHING to get you an insane ROI on your investment.

Because it doesn’t matter that your website is pretty. It matters that it’s effective.

DOWNLOAD NOW FOR FREE AND UP YOUR GAME!

FAQ

Most frequent questions and answers

Sit back, relax and have some coffee on us. We will take care of all the details with yourself and make the journey as simple as possible.

Simply put, there are just far to many factors to just give your Company a figure out the box. 

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We get asked this A LOT! Answer: NO! 

Is it possible? : Absolutely!

In order to rank at the top of your specific Market, you’ll need to decide what value you place on your clientele and the ROI you can get out of the Marketing Plan we help you put together.

Pricing can vary largely in this space as there are multiple factors to take into consideration. 

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When you decide to take a Family photo shoot, do you just decide to go up to a random person, hey bru hows to take some shot of our new born with us?

Obviously not, so if this is the mentality you’re even considering taking in your business then Eish , we will have to have a hard chat to whether or not you’re actually serious about you business.

This will come down to how well you as the client knows their own industry as you will be supplying us with most of the information pertaining to what it is you do. 

Obviously we will do our own research from our side and suggest whats best and point you in the right direction.

We will also be reliant on you the Client to respond and work with ourselves in a timely fashion with all the information required. 

We will always be updating your site on an ongoing basis as that’s how you keep your rankings on google high, hence why going on a retainer is so important.

Whats With The Pricing?

In meeting with new business owners, many of who are resource scarce, a common question is Why should I pay lots of money for a logo or graphic design? What’s wrong with just making a logo on Paint? Especially now, with the proliferation of DIY websites and design software, why should someone pay for something they can get for free. Here are a couple of responses that should clear up the difference.

1) What’s wrong with free sites?
There’s nothing wrong with free sites. I’ve always used free websites like Blogger. The Critical Classroom, Deadly Bloggers, Dark+Disturbing and Iscariot Media, all started on Blogger, when nothing was all I could afford.

There are probably two main issues with free sites that you need to be aware of if you’re going down this track. Firstly, just like the social media sites you don’t pay for (ie. Facebook), a free site (eg. Blogger, WordPress.com, Wix, etc) is not OWNED by you but LEASED. These sites can be bought down by their companies at any time without notice. This has happened in the past to high profile and uncontroversial website owners. They can also alter the terms of service at a moments notice. A number of these sites do now have paid options. WordPress.com and Wix are two examples, and payment may mean that your site is less likely to be removed.

The second issues is that you have limited functionality. Many businesses do not need more than a few pages and a contact form. In that case, I’d seriously consider using a free option. However, if you’re after something more substantial and more customisation, then you should move to self-hosted.

If you’re just starting up, and if, like me in the beginning, nothing is all you can afford, I suggest that you use a free site, start trading, save some dollars while you create a plan so that 18 months into your business you can get a self-hosted website. Eighteen months should be enough time for you to work out if this relationship (you and your business) is the real deal, as well as time to begin to form what it is that your business is about.

2) How much is your time worth?
It takes time to build a website. R10000 is enough to cover hosting, domain, and a few hours or work. That’s it.

Okay you say, I’m going to learn off YouTube. You know what I say to that? I say go for it.

However, before you start you need to think about the real cost of this option. If as a business owner, your time is worth conservatively R1000 per hour, and you spend say 2-3 sessions of 5 hours each building a site, then you’ve effectively spent R10000-R15000 of your time. And did you get the site you really wanted? Or something just good enough because you don’t really know how to code? This was time that you could have spent with your family, or on your business. We get experts in because they’re trained, are expert, and it’s cheaper in the long run to outsource some specialised tasks.

3) Why is it so expensive?
I’ll answer this in two ways.

Firstly, experts cost money. When you’ve spent years at university and decades in the industry your knowledge and skill is something that not all people have. As business owners, and experts in your own fields, you should understand this principle.

Secondly, while most clients think their site is simple “I just want a website”, invariably there will be custom coding to do (every line of code takes time) for those little touches to be made. All of these things take time. We also find from our experience, that few clients have ALL their content ready from the moment the quote is approved. A lot of time is used up waiting for clients to create content, make decisions and provide feedback. This lost time is factored into the costs of use running a business.

Most sites take an average of 30 hours (from that first client meeting, waiting for the content, reformatting content, the design and coding, to uploading, making tweaks, resetting lost client passwords, and final invoicing). If we’ve quoted your site at R35000 it’s not as expensive as it could be.

Choosing to own your own website is not cheap, it costs money and time to maintain. But, for the growing business, the cost of NOT having a properly built site, could be much more than you imagine.

What value do you place on your business?

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