Social Media Marketing

Social Media Marketing uses popular social platforms to market business products and services to engage with existing customers and hopefully gain new ones.

Social Media Marketing has transformed how we do business on a daily basis. It isn’t just about creating accounts and posting when you feel like it. For your social media marketing to be effective for you, you need to have a strategy and realistic goals in place.

Benefits of social media marketing

With a wide variety of social media platforms to choose from they can be very effective with marketing your business on a daily basis. Here are some benefits for social media marketing:

Promote your Business

Social media enables you to become an active player in your market. Your social profile, posts and interactions can connect with your audience so they can become familiar with your brand and form a solid connection which they can trust.

Drive Traffic

With an active website link in your profile, blog post links in your posts and on your ads, social media is your top choice to drive traffic to your website to reach new audiences and convert visitors into customers.

Lead Generation

You can also generate solid leads directly on your social media platforms. Features like Instagram / Facebook shops, direct messaging, call to action buttons on profiles and appointment bookings are really handy to get those leads coming in.

Increase Brand Awareness

With social media all being visual platforms you are able to build your visual identity across a wide variety of platforms and reach a huge amount of users. This will improve your brand awareness which means better results to get your brands messaging out there.

Build Relationships

Open up a direct line of communication with your followers which you can network, gather feedback, hold discussions and connect with individuals to form strong relationships between your brand and your customers.

Seven top social media sites

Facebook

Facebook has over 2.5 billion monthly users and is one of the largest social networking sites in the world. It is very useful for businesses to promote their products and service to their followers and increase future engagement.

Instagram

Instagram is used by influencers, brands, bloggers, small business and everyone else that enjoys taking the odd photo. Instagram is especially popular among the younger crowd and has over a billion monthly users.

Twitter

Now Twitter isn’t everyone’s cup of tea but still holds its own with 300 million monthly users. Popular for distributing bite-size pieces of content and communicating with your customers in real time.

LinkedIn is more for the business professional that wants to focus on networking relationships and career developments. It does also have a strong space for making business connections.

Youtube

YouTube has been around for as long as Keith Richards has. Being the second most popular search engine in the world it boasts 2 billion monthly users. YouTube is great for business because your videos have the potential to reach thousands of people.

TikTok

TikTok first came onto the scene in 2016 and has exploded. TikTok is famous for entertainment, interesting and comedic videos. This social media platform has the potential for you to reach a massive audience with minimal effort.

Pinterest is great and can be a very useful tool if used correctly. Especially popular among bloggers, work from home moms and small crafty business types it has a lot of potential for driving some serous traffic to your website.

Somethings to consider:

Needing some help with your Social Media?

All of these platforms have one thing in common, they are all visual platforms. Let us design the look and feel of your social media. With the right imagery and strong messaging your social media posts will stand out and drive further customer engagements and purchases.

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