Social Media Marketing has transformed how we do business on a daily basis. It isn’t just about creating accounts and posting when you feel like it. For your social media marketing to be effective for you, you need to have a strategy and realistic goals in place.
With a wide variety of social media platforms to choose from they can be very effective with marketing your business on a daily basis. Here are some benefits for social media marketing:
Social media enables you to become an active player in your market. Your social profile, posts and interactions can connect with your audience so they can become familiar with your brand and form a solid connection which they can trust.
With an active website link in your profile, blog post links in your posts and on your ads, social media is your top choice to drive traffic to your website to reach new audiences and convert visitors into customers.
You can also generate solid leads directly on your social media platforms. Features like Instagram / Facebook shops, direct messaging, call to action buttons on profiles and appointment bookings are really handy to get those leads coming in.
With social media all being visual platforms you are able to build your visual identity across a wide variety of platforms and reach a huge amount of users. This will improve your brand awareness which means better results to get your brands messaging out there.
LinkedIn is more for the business professional that wants to focus on networking relationships and career developments. It does also have a strong space for making business connections.
YouTube has been around for as long as Keith Richards has. Being the second most popular search engine in the world it boasts 2 billion monthly users. YouTube is great for business because your videos have the potential to reach thousands of people.
Pinterest is great and can be a very useful tool if used correctly. Especially popular among bloggers, work from home moms and small crafty business types it has a lot of potential for driving some serous traffic to your website.