SEO is the practice of making your website and its content appealing to search engine algorithms. This usually involves incorporating keywords into your written content, maintaining your site’s performance, and other related techniques.
Effective SEO requires a careful balance. It’s important to use the right terms that allow search engines to know what your content is about, while not overloading your site content with keywords and making it unreadable.
On-site or on-page SEO refers to techniques used to optimise your content. This primarily means using keywords in your posts, titles, headings, and URLs.
Content marketing is the process of creating authoritative, relevant, and unique content to attract visitors. This should make up the bulk of your SEO efforts.
Finally, off-site SEO consists of practices that affect content outside your website. Key off-site strategies include: