The answer is Yes, email marketing is a strong form of communication between your business and your email subscribers. It is a great way to incentivise your loyal customers with information about new products, discounts and other services.
Email marketing is a form of direct marketing which uses email to get your message out to the masses. It plays a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails. With the proper automation set up your email marketing campaigns help your build relationships with your audience as well as drive traffic to your website, online shop, blog or social media pages. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.
This type of email welcomes customers and encourages them to learn more about your product or service. They often offer a trial or other bonus. It is used to introduce a potential new customer to the business.
Newsletter emails are very popular, and they often highlight new products and services. They may also include articles, blogs, and customer reviews. Usually, there will be a call to action to move the reader to do something, whether that is reading a new blog post or checking out a new product.
This type of email targets a specific audience through a series of emails in the hope of eventually converting them. Typically, lead nurturing emails focus on a group that is interested in a specific product or service and then build their interest through more emails that offer additional information or relevant promotions. The goal is to push users from the consideration stage to the purchasing stage.
Those that have recently signed up for emails or newsletters, or have purchased an item online for the first time may get a confirmation email. This ensures the prospect that the information has been received and they are on the list to receive additional information. These are also a way to let users know that their purchase has been received or that their sign-up was successful and can include more actions for them to take.
If you want to reach out to only a portion of your email list, this is called a dedicated email. Its list may be based on recent purchases, inactive clients, new members, and other specific types of criteria.
These types of emails often announce upcoming events, new product launches, and seminars. Most companies use these types of emails when there is something special going on to gain attention and increase awareness about special events.