Keeping a website well maintained and attractive is important to companies big and small in order to engage and retain customers. It’s easy for businesses, especially startups, to cut corners and let a few tasks slide.
Think of website maintenance similar to servicing your car. You know you need to check the basics, like fuel, oil, water and tyre pressure, but what about those big services? The moment you miss that big service you are opening yourself up to a-lot of potential technical issues. Same thing with your website.