A brand identity – one with a face, trust, and a mission – attracts people who agree with what your brand has to offer. But once these people become customers, that same brand identity gives them a sense of belonging. A good product generates customers, but a good brand generates advocates.
Look around you, everyday objects have been touched by a graphic designer in some way. Logos, packaging, signage, product design, online platforms, professional presentations, social media, website design and development and the list is never ending.
An online presence for your business is no longer simply invaluable and important, it has become essential. It may be the first point of contact a customer has with your company or organisation, and therefore it is important to present a professional image that is consistent with the identity of the business. This will establish immediate trust with the target audience and help build a positive relationship.
Think of website maintenance similar to servicing your car. You know you need to check the basics, like fuel, oil, water and tyre pressure, but what about those big services? The moment you miss that big service you are opening yourself up to a-lot of potential technical issues. Same thing with your website.
You want to ensure that your website is safe and secure not only for your visitors but for you as well. A hacked website could not only cost money to get repaired but it could also damage your business reputation.